As part of my continuing series on markets and customers, I would like to tell you about another entrepreneur who was determined to change his customer. Unlike Bob from the last blog who was content to live with his books, this entrepreneur, Luis, has been fighting to convince customers that he was right and they… Continue reading The Customer is always right….Except when he isn’t…
Tag: customer service
Demographics Part II: The Battle Between the Customer and the Entrepreneur
I promised in the last blog post to guide you through the demographic research component of your business plan. Before we get into it, just understand that knowing demographics is really nothing more than thinking about your customers and every business must have customers. The Story of Sylvan’s Foremost Bookstore I would like to tell… Continue reading Demographics Part II: The Battle Between the Customer and the Entrepreneur