10
Oct
I cannot tell you how many times, I have heard of newcomers turned down for loans simply because they could not produce a business plan. In our lending systems, as covered...
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demographics Tag
03
Oct
The last couple of entries have focused on stories of entrepreneurs who have either not cared about customers or who believed that the entire world was a prospective client base. While...
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01
Oct
As part of my continuing series on markets and customers, I would like to tell you about another entrepreneur who was determined to change his customer. Unlike Bob from the...
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22
Sep
I promised in the last blog post to guide you through the demographic research component of your business plan. Before we get into it, just understand that knowing demographics is...
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18
Sep
The term for some of you may conjure up images of university classrooms and painful modelling excercises. For others, the term might imply some kind if research to do...
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