Tag: estimating market size

  • Business Plans for Newcomers – Part 1

    I cannot tell you how many times, I have heard of newcomers turned down for loans simply because they could not produce a business plan. In our lending systems, as covered in a past blog, it is customary to ask for a business plan. In many cases, lenders will not even look at your business…

  • Demographics for Small Business: market segmentation and counting customers

    The last couple of entries have focused on stories of entrepreneurs who have either not cared about customers or who believed that the entire world was a prospective client base. While these strategies may work for some entrepreneurs, generally speaking, we need to have some understanding of the size of the market and what we…